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Market Testing

The Runda team have vast experience in market testing and mystery shopping. We have created the procedures and set the standards by request of national tourism bodies.

Our Projects

Through market testing and mystery shopping, experts within the Runda team assess experience/service delivery, providing constructive feedback to improve the quality of delivery to maximise customer satisfaction and revenue generation.

Fáilte Ireland

National standardisation of Market Readiness Testing and Commercial Capability processes
2023

Fáilte Ireland

Market Readiness Testing and Commercial Capability assessments for + 150 tourism businesses
2023

Tourism Northern Ireland

Market Testing, Commercial Capability and Resourcing assessment for +90 Embrace A Giant Spirit brand-aligned tourism experiences
2021

Atlantic CultureScape Programme

Assessment of Market Readiness of 16 intangible cultural heritage experiences
2022

Visit Causeway Coast & Glens

Market Readiness assessment for + 30 outdoor activity/adventure, food/drink, craft, and wellness experiences
2022 – 2023

Sport Ireland Campus

Assessment of readiness for business tourism – M.I.C.E customers
2023

Newry Mourne Down District Council

Assessments for culture/heritage, food/drink, outdoor activities/adventure providers and hospitality businesses
2019 – ongoing

Private customers: accommodation providers, visitor experiences and attractions

Quality standard assessments for a broad range of private companies
2018 – ongoing

Discover More Projects

Our Customers

Tourism
Destinations

Public Sector
Agencies

National
Governing Bodies

Visitor Experiences
& Attractions

Events
& Festivals

Accommodation
Providers

Enriching Lives
Through Tourism

The Runda team is comprised of a team of industry professionals who are passionate about all things tourism. Goal-focused and solution driven, we only provide services based on senior-level, hands-on experience accumulated over several decades of working in the tourism and hospitality industry. We know how to achieve REAL results through an informed, professional, kind and empathetic approach.

We love to see our clients succeed, using tourism as a vehicle to enrich businesses, destinations and the lives of people in ways that support livelihoods and economies, building social cohesion and pride in communities.

Learn More

Get in touch

Contact Us

Tel: +353 1 498 35 23

Email: hello@runda.ie

Head Office: 133A Rathgar Road,
Rathgar, Dublin 6

Regional Offices: Kildare, Donegal, Derry/Londonderry, Limerick, Cork, Galway and Kerry

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